CAEG Brochure

Printed Materials

In 2014, France and China achieved 50 years of official diplomatic relations. CAEG –China Arts & Entertainment Group– was responsible to produce a concert to commemorate the occasion, which took place at the Royal Opera of Versailles. This is the design they selected for the programme of the event.

Client: China Arts and Entertainment Group Ltd. (China)
Year: 2014

The cover for the programme was trimmed to evoke the shape of a Chinese door, as an invitation to pass through where blue and red represent France and China respectively, to represent the historical milestone between these two countries.

All contents were written in both Simplified Chinese and French. The typography pairing was carefully studied to emphasise the solemnity of the moment with letterforms and Chinese characters expressing a highly similar degree of formality, beauty and elegance.