Sanlitun SOHO

Environmental graphics for Sanlitun SOHO, located in one of the most exciting spots of Beijing.

Commission

SOHO China (China)

Agency

BranEverest Brand Consultants (China)

Scope of Work

Environmental Graphics

Year

2014

In Detail

Located in one of the most exciting spots of Beijing city is Sanlitun SOHO, a commercial building complex which hosts along the day a wide range of public, including business people, shoppers, local residents and international tourists. The objective of this campaign is to cheer up the mood of passersby through the presence of vibrant colors.