Viessmann China

Templates for outdoor campaigns commissioned by Viessmann Heating Technology Beijing.

Identity guidelines defined by Viessmann headquarters in Germany were followed to create an equivalent version in Simplified Chinese, a task which included advise in the conversion from Latin typography to a Chinese counterpart.

Once completed, these templates were used as base to produce billboard ads for diverse urban contexts and position the brand into strategic Chinese cities, such as Nanjing, Hanzhong and Shanghai.