Zuzoo

Logo Design for Zuzoo, a Chinese emergent business on technology rental.

Commission

Ruyide Technology Development Co., Ltd. (China)

Agency

BranEverest Brand Consultants (China)

Scope of Work

Logo Design
Identity Guidelines

Year

2015

In Detail

Based in Tianjin, Ruyide Technology Development Co., Ltd. requested a friendly identity for its emergent business on technology rental.

The name Zuzoo was created then from the Chinese word “zu” meaning “to rent” duplicated in the English voice “zoo”, both sharing a similar pronunciation.

The image of a zoo inside the company name allows the use of a toucan to express a cheerful spirit, emphasized by a cartoon mood drawn in Chinese characters and Latin letterforms of thick, informal strokes.