About

Lai Guim is a one-person design agency assisting people and organizations to translate their ideas into visual language.

Background

Master in Artistic Design (2015)

University of Science and Technology Beijing

Bachelor in Fine Arts (2000)

Pontificia Universidad Católica de Chile

Experience

After getting my Bachelor’s degree, I worked in Chile as a web and multimedia designer for national and worldwide advertising agencies.

Later, I founded Workspace.cl in 2005 as a small studio with basis in Santiago for freelance artists, designers, and developers. Under this collaborative model, we achieved sustained web and graphic design production for five years, often working remotely.

In 2010, I moved to China to obtain a Master’s degree. My academic research focused on Chinese and Latin Typography oriented to diverse forms of multilingual design, a knowledge I could put into practice while working as a Senior Graphic Designer in Beijing for three years.

With this background, I have provided high-quality design services since 2016, delivering outcomes of professional execution.

Clients

  • 31 Minutos
  • Abbott
  • ACF
  • ACHIGA
  • América Lógica
  • Amistar
  • Arquitectura Teatral en Chile
  • Artioli
  • BAU
  • Brainworks
  • CAEG
  • Cardif
  • Carlos Ampuero
  • Carolina Redondo
  • Christina Yip — Rikreay
  • Christopher Kulendran Thomas
  • Colegio Yangtsé
  • Colors OS
  • Conafe
  • CPMF
  • Danen Ventures
  • DEIN
  • Elena Shakirova
  • Feria del Disco
  • FM7 Chips
  • Fundación CLEC
  • Fundación Ideas
  • Glaxo Smith Kline
  • Go Ahead! e.V.
  • Guía DAC
  • Huberto Scott & Hijos
  • IDCOL
  • ifa Gallery Stuttgart
  • Informat
  • Instituto Norteamericano de Cultura
  • Instituto de Estética PUC
  • Juan Esteban Varela
  • Kotex
  • Latin e-Mart
  • Lifeguards Pharmacy
  • Little Fundation
  • Lock Photo Studio
  • Magiclaire
  • Marcelo Umaña
  • Marcia Mansila — Kelgwo
  • Michelle-Marie Letelier
  • Milo
  • Minera Pelambres
  • Mosaico
  • MNRE
  • Museo Alberto Baeriswyl Pittet
  • Mavim
  • Odem Bodyworks
  • Paloma Villalobos
  • Panoptiko
  • Paris
  • Paso Joyas
  • Patagonia Pacific
  • Penciltech
  • Perla Oriental
  • ProTalento
  • REDCAEM
  • Reserva Educativa Las Docas
  • Revista Cosas
  • Sala SAM
  • Sergio Lagos
  • Skoda
  • SNV
  • Speelman Phothography
  • Soho China
  • Telefónica Empresas
  • Telefónica Móvil
  • Terra
  • Terra Matter
  • The World Bank
  • Tsinghua University
  • Tsonami Arte Sonoro
  • Tricot
  • Una Belleza Nueva
  • UNDP
  • UPM GmbH
  • USTB
  • Viessmann
  • Villa Dulce
  • Vivo Positivo
  • Volle Maan
  • Winky Skateshop
  • Woody Chile
  • WorldNecting
  • Xerox
  • Zuzoo

Like Graffiti Art or Web Design, my work often fades away over time, so here I keep a selection of what I’ve done for some of these clients:

Identity
Editorial
Print
Web
Space
Digital

Need a Graphic Designer?