Lai Guim

Graphic Design

I am passionate about color, typography, writing systems, computer graphics and visual communication. I love to place new ideas into the real world and make a project look better than when it first came into my hands, so I have been working as Media Designer since 2000.

Here is what I do

I translate ideas into visual language

Identity

From logo design to identity guidelines for brands and organizations.

Editorial

Layout design for diverse contents presented in paged formats.

Print

Communication materials and packaging optimized for print production.

Web

Frontend web design, WordPress customization and e-mail campaigns.

Space

Environmental graphics and signage to be displayed within specific surroundings.

Digital

Presentations created to express ideas with visual appealing and clarity.

Clients around the world
  • #
  • 31 Minutos
  • A
  • Abbott
  • ACF
  • ACHIGA
  • América Lógica
  • Amistar
  • Arquitectura Teatral en Chile
  • Artioli
  • B
  • BAU
  • Brainworks
  • C
  • CAEG
  • Cardif
  • Carolina Redondo
  • Christina Yip — Rikreay
  • Christopher Kulendran Thomas
  • Colegio Yangtsé
  • Colors OS
  • Conafe
  • CPMF
  • D
  • Danen Ventures
  • DEIN
  • E
  • Elena Shakirova
  • F
  • Feria del Disco
  • FM7 Chips
  • Fundación CLEC
  • Fundación Ideas
  • F
  • Glaxo Smith Kline
  • Go Ahead! e.V.
  • Guía DAC
  • H
  • Huberto Scott & Hijos
  • I
  • IDCOL
  • ifa Gallery Stuttgart
  • Informat
  • Instituto Norteamericano de Cultura
  • Instituto de Estética PUC
  • J
  • Juan Esteban Varela
  • K
  • Kotex
  • L
  • Lifeguards Pharmacy
  • Little Fundation
  • Lock Photo Studio
  • M
  • Magiclaire
  • Marcelo Umaña
  • Marcia Mansila — Kelgwo
  • Michelle-Marie Letelier
  • Milo
  • Minera Pelambres
  • Mosaico
  • MNRE
  • Museo Alberto Baeriswyl Pittet
  • Mavim
  • O
  • Odem Bodyworks
  • P
  • Paloma Villalobos
  • Panoptiko
  • Paris
  • Paso Joyas
  • Patagonia Pacific
  • Penciltech
  • Perla Oriental
  • ProTalento
  • R
  • REDCAEM
  • Reserva Educativa Las Docas
  • Revista Cosas
  • S
  • Sala SAM
  • Sergio Lagos
  • Skoda
  • SNV
  • Speelman Phothography
  • Soho China
  • T
  • Telefonica Empresas
  • Telefonica Móvil
  • Terra
  • Terra Matter
  • The World Bank
  • Tsinghua University
  • Tsonami Arte Sonoro
  • Tricot
  • U
  • Una Belleza Nueva
  • UNDP
  • UPM GmbH
  • USTB
  • V
  • Viessmann
  • Villa Dulce
  • Vivo Positivo
  • Volle Maan
  • W
  • Winky Skateshop
  • Woody Chile
  • Worldnecting
  • X
  • Xerox
  • Z
  • Zuzoo
A nice feedback is the best motivation

The first time I contacted Lai, I had no idea how my Logo should be. She was very friendly, explained to me everything I need to know and guided me throughout my project. She can see and understand just by talking to me. Lai completed my new Logo with my full satisfaction, the result is amazing!

Christina Yip Visual Identity for Rikreay — 2021

Like Graffiti Art or Web Design, my work often fades away over time, so here I keep a selection of what I’ve done for some of these clients:

Check my Portfolio