Visual identity for a Chinese food chain specialized in fish & chips and frozen yogurt.
FM7 Chips (China)
BranEverest Brand Consultants (China)
Scope of Work
The food chain FM7 Chips specialized in fish & chips and frozen yogurt requested a new visual identity for its brand. Their stores can be found in multiple shopping centers of Beijing, among them is “The Malls at Oriental Plaza” in Wangfujing.