Sanlitun SOHO

Environmental Graphics

Located in one of the most exciting spots of Beijing city is Sanlitun SOHO, a commercial building complex which hosts along the day a wide range of public, including business people, shoppers, local residents and international tourists. The objective of this campaign is to cheer up the mood of passersby through the presence of vibrant colors.

Client: SOHO China (China)
Agency: BranEverest Brand Consultants (China)
Year: 2014