Visual Identity

Based in Tianjin, Ruyide Technology Development Co., Ltd. requested a friendly identity for its emergent business on technology rental. The name Zuzoo was created then from the Chinese word “zu” meaning “to rent” duplicated in the English voice “zoo”, both sharing a similar pronunciation.

Commission: Ruyide Technology Development Co., Ltd. (China)
Agency: BranEverest Brand Consultants (China)
Year: 2015

The image of a zoo inside the company name allows the use of a toucan to express a cheerful spirit, emphasized by a cartoon mood drawn in Chinese characters and Latin letterforms of thick, informal strokes.