Rikreay

Visual Identity

Christina Yip is a woman of Asian origin currently living in Santiago, Chile. In 2021 she created a new business in food production starting with homemade food to take away, made by herself with the distinctive Cambodian flavor inherited from her family. The brand she is building has plans to expand in the future to offer other products and services within the same industry.

Client: Rikreay (Chile)
Commission: Christina Yip (Chile)
Year: 2021

The name Christina defined for her brand is “Rikreay” which means “Happy” in the Khmer language. The logo design for her project combines Christina’s origin represented by a roof of Khmer architecture with feminine, rounded typography to represent her unique personality, all enclosed in a shape that resembles a seal to highlight the excellent quality of her gastronomic creations.

The warm colors selected for the logo reinforce the concepts of “happiness” with yellow and “feminine” with violet, referring again to Christina’s joyful and caring spirit.

One of the future expansions envisioned for the brand is to open a bubble drink shop. The logo has a variation where the descriptive text changes to fit this business branch.

The logo can be safely applied in several color combinations and materials to match different needs and budgets.